The transition to the digital (new) world!
Undoubtedly, we are on the threshold of a new era, the features and data of which have already begun to develop at speeds greater than those we may have expected.
Markakis.gr
Experience and reliability with fresh appearance!
The best - in quality and aesthetics - products at affordable prices, now available in the renewed e-shop of Markakis Optical Center, powered by Netmechanics eShop CMS.
http://markakis.gr
NM Product
- NM Store Advanced
services
- Client-side coding
- Consulting Services
- Enterpise solutions
- EPR interconnection
- Hosting
- Mobile first design
- Server-side coding
Description
Netmechanics helped Markakis SA, a chain of optical stores with many years of experience in the field, to achieve technological progress by taking a big step towards new technology trends.The top quality and variety in terms of products, services and innovative services, as well as the absolute scientific and technological training have been the recognizable characteristics of the Optical Center "Markakis", for years now. All these features could not be missing from their new technologican start up.
The need
Looking for a reliable solution for the complete redesign and effective advertising of its online store, the owner of the company, Mr. Markakis, sought the help of our company.
The requirements of the new online store were specific and clearly defined:
- The online store should be redesigned with a clean and simple responsive art design with a modern style that emphasizes content.
- The new system to be connected to the existing ERP of the company
- The system to respond when in high demand
- Product availability to be automatically updated by ERP in the online store
The solution
The team of experienced Netmechanics technicians redesigned the store, using the tools required by modern technology and the reliable Netmechanics eShop CMS and offered the following new features to its users:
- Possibility of online purchases without mandatory registration in the e-shop.
- Modern and easy-to-use categorization of the store's products by type, brand, gender, material, color and style.
- Large magnifiable photos for detail view and full description on each product.
- Ability to add contact lens selection features according to prescription.
The promotion of the new online store used the reliable services of Google, such as adding Google analytics and Conversion Tracking to the store, Adwords advertising campaign, etc. Netmechanics also took over the promotion of the store on the most popular price comparison sites. The success came very soon after the store was made available to the Greek public.
Benefits
With the help of Netmechanics, the company managed:
- to increase its sales satisfactorily
- to manage the products of all its stores from a single system-its ERP-without additional software
