Digital Performance Marketing Specialist

Job brief

We are looking for a qualified Digital Marketing Specialist to join our team. You will lead our marketing efforts using new media and digital tools.

As a Digital Marketing Specialist, you will be responsible for the creation and analysis of monthly performance reports. You will also work with the rest of our digital marketing team, on a daily basis, to implement and deliver high-end performance campaigns for a group of our clients!

Responsibilities

  • Design and implement digital media campaigns aligned with clients' goals
  • Design and Implement clients’ digital strategies within budget requirements
  • Day-to-Day Campaigns’ Optimization in order to be able to reach clients’ goals
  • Measure, Evaluate and Report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Plan, execute, and measure experiments and conversion tests
  • Analyze campaigns performance and propose optimization actions
  • Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience

Requirements

  • 2+ Years Proven work experience as a Digital Marketing Specialist or similar role
  • BSc degree in Marketing, Digital Marketing or relevant field
  • Familiar with Paid Media platforms including Google ADs, Facebook (Family of Apps), LinkedIn e.t.c
  • Deep expertise on digital advertising with usage of both hard sell and soft sell objectives
  • Hands-on working experience with Google Ads (e.g search, display, video, shopping, UAC) and Facebook (Family of Apps) Ads
  • Hands-on experience with catalogue sales & conversions campaigns
  • Ability to create high-end remarketing/ retargeting campaigns on various digital channels like Google, Facebook (Family of Apps) and LinkedIn
  • Familiar with Facebook Pixel & Google Tag Manager

 

  • Significant experience with website analytics
  • Ability to work on several projects simultaneously
  • Ability to perform under pressure and tight deadlines

 

  • Solid time-management skills
  • Excellent communication skills
  • Result driven and creative thinking
  • Excellent writing and communication skills in English (Verbal and Oral)

Nice to Have/ Will Considered as a Plus

  •  Google Ads Certifications
  •  Google Analytics Certifications
  •  Facebook Blueprint Certifications
  •  Knowledge and experience in e-commerce, e-business and marketing

What We Offer

  • Competitive salary based on the candidate’s skills & experience
  • Attending/participating in conferences, seminars or training days in Greece and abroad
  • Great work environment & company culture
  • You will be a part of a growing and multi-awarded company, with the opportunity to acquire new skills and grow professionally
  • Work From Home Days
  • Pet-friendly offices
  • Supportive and fun workplace (ping pong, xBox, table soccer, quiet working areas etc)
  • Fresh fruit and snacks on the house (coffee, too, of course!)

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